The redesign of CavinKare’s Cavin’s Dairy Milk brand to reflect it’s successful growth and to signal the launch of new product extensions and larger distribution plans within India and export overseas. The consumer recognised the cow's udder symbol as 'holy' and 'pure at source' and therefore a valuable element to retain in the brand's identity.
The restyling of the udder symbol was developed along with the modified Cavin's logotype. The complete product range was redesigned to give a fresher, more appetising look to the packaging design and to allow the brand to compete internationally.
Rebranding development, Packaging