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Eveready
Torch Light Division

Category: Energy & Lighting
Client: Eveready Ltd India

Following consumer research across rural & urban areas in India, Evolve recommended an evolution of the core Eveready brand identity to address its relationship with the 'CAT 9' symbol for the application across the torchlight product range. A clear structuring system was created to allow for advancing bulb technology by stylised sub-brand typography.

Packaging design across the torch range reflected the quality of light and torch products across categories reinforcing the company's position as a market leader.

Role
Brand Identity, Packaging