Fair and Handsome
Skin Care

Category: Personal Care
Client: Emami IMD India & Middle East

The development of brand identity for Emami's highly successful Fairness Cream for Men. Market research of the brand in the Middle East revealed the indian domestic packaging design did not appeal to the Middle East audience. New packaging design was also created incorporating product extensions to deliver more credibility and premium cues to compete with international competition.

Brand Identity, Packaging