Category: Toy Retail
Client: Hamleys of London Ltd

British Toy Retailer Hamleys of London required a sensitive update of its world famous identity, this was fundamental to the brand's future growth and paved the way for its launch into international markets with stores opening across Europe, Middle East & India.

The new identity was developed following Evolve's Brand4sight™ Methodology and the recommendation to conduct consumer research across Hamleys Management, Staff and Consumers. The feedback was vital to the evolutionary design process and resulted in the identity seen internationally today.

Brand Identity, Corporate communication, Signage