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IEF

Category: Packaged Food
Client: Indo European Food Ltd.,
United Kingdom

Indo European Foods identified the need to reposition themselves in order to create and establish brands that address and appeal to cosmopolitan UK audiences. To further develop the company's image as a forward-thinking organisation, Evolve recommended the name be abbreviated to IEF from both a progressive and functional communication aspect.

The new corporate identity and proposition statement 'True taste across Cultures' was developed from understanding the companies future objectives; Innovative, lively and passionate.

Role
Corporate Identity, Corporate communication, Signage