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Meera
Hair Care

Category: Personal Care
Client: CavinKare Pvt Ltd, India

Keeping the Meera brand identity fresh, progressive and relevant to a new generation of consumers and most importantly 'true to its origin by balancing between between 'traditional and contemporary'. Packaging redesign including product extensions for Meera Shampoo range and Hair Wash Powder.

The new design supported the contemporisation of the brand's proposition 'inspired through tradition'.

Role
Rebranding development, Packaging