A key learning from the extensive Brand Audit conducted by Evolve revealed the consumer referred to their brand as 'Nevada Bob's', without the use of the word 'Golf'. The research also revealed the level of Nevada Bob's Golf consumer audience felt the corporate colour way used in the identity had the correct 'golfing cues'. The identification of both aspects led to a positive identity, which achieved a greater size impression across all areas of usage.
Evolve additionally established the brand's visual essence supported with 'We Live Golf' which appears throughout all stores.
Brand Identity, Brand communication, Signage