Logo

Street Delights

Category: Food & Snacks
Client: GF&B

New product development to include the brand naming and conceptualisation identifying the popularity of the growing street food culture in the UK market.

The design of the brand packaging successfully reflects specific market culture through colour and icons and captures the bustling market environments associated with the local food cooked on the roadside.

The Chicken Kathi-Roll was a winner of the prestigious Grocer Award, following which two new variants have been launched.

Role
New product development, Name generation, Packaging