The repositioning and redesign of India's much loved Zandu Balm and its portfolio of Ayurvedic products. The identity was developed to communicate a more progressive proposition 'Expert in Lifestyle Disorders'.
The portfolio of products were designed and structured across six categories to include Pain, Digestion, Sleep Control and Daily Health. Two sets of product packaging systems were developed for Ethical and OTC areas.
The product architecture for the Ethical range mirrors the OTC product range, however the packaging design and naming reflects a clinical authority which delivers both product performance and credibility cues.
Rebranding development, Packaging